the smile
Confidence Starts With a Smile.
Brand Expansion
System Design
Expanding a Brand Built on Trust
The Smile Center began as a single-chair practice and has grown into seven offices across three locations. STK is partnering with their team to expand and refine the existing brand, building consistency and clarity as they continue to grow.
Foundation of Trust
Staying True While Moving Forward
The Smile Center has a strong identity and a loyal community built on care and connection. Our work focuses on supporting that foundation, refining existing design elements, strengthening structure, and building a unified system that can grow with them.
Together we are shaping a brand that reflects both their roots and their continued commitment to patient care.
Driven by Experience
Creating Consistency Across Growth
As The Smile Center continues to expand, we are helping establish visual and communication standards that maintain the same level of professionalism across every location.
Our role is to align their message, materials, and visual identity into one cohesive experience that feels both established and evolving.
This partnership allows us to adapt, refine, and support the brand as new needs arise.
Our Process
Collaboration Rooted in Understanding
Our ongoing collaboration with The Smile Center is guided by curiosity, respect, and clarity. We began by studying their story and existing design system to understand what makes it trusted and familiar.
Together we are building flexible guidelines, scalable design assets, and an extended visual system that supports the brand’s growth.
This partnership is built on evolution, a shared effort to keep the brand clear, consistent, and true to its foundation.
Create With Clarity
Let’s turn your story into a visual strategy that drives measurable results.
From manufacturing to wellness and beyond, STK creates brands that connect with purpose and clarity.
More Works
[ STK ]
©2025
the smile
Confidence Starts With a Smile.
Brand Expansion
System Design
Expanding a Brand Built on Trust
The Smile Center began as a single-chair practice and has grown into seven offices across three locations. STK is partnering with their team to expand and refine the existing brand, building consistency and clarity as they continue to grow.
Foundation of Trust
Staying True While Moving Forward
The Smile Center has a strong identity and a loyal community built on care and connection. Our work focuses on supporting that foundation, refining existing design elements, strengthening structure, and building a unified system that can grow with them.
Together we are shaping a brand that reflects both their roots and their continued commitment to patient care.
Driven by Experience
Creating Consistency Across Growth
As The Smile Center continues to expand, we are helping establish visual and communication standards that maintain the same level of professionalism across every location.
Our role is to align their message, materials, and visual identity into one cohesive experience that feels both established and evolving.
This partnership allows us to adapt, refine, and support the brand as new needs arise.
Our Process
Collaboration Rooted in Understanding
Our ongoing collaboration with The Smile Center is guided by curiosity, respect, and clarity. We began by studying their story and existing design system to understand what makes it trusted and familiar.
Together we are building flexible guidelines, scalable design assets, and an extended visual system that supports the brand’s growth.
This partnership is built on evolution, a shared effort to keep the brand clear, consistent, and true to its foundation.
Create With Clarity
Let’s turn your story into a visual strategy that drives measurable results.
From manufacturing to wellness and beyond, STK creates brands that connect with purpose and clarity.
More Works
[ STK ]
©2025
the smile
Confidence Starts With a Smile.
Brand Expansion
System Design
Expanding a Brand Built on Trust
The Smile Center began as a single-chair practice and has grown into seven offices across three locations. STK is partnering with their team to expand and refine the existing brand, building consistency and clarity as they continue to grow.
Foundation of Trust
Staying True While Moving Forward
The Smile Center has a strong identity and a loyal community built on care and connection. Our work focuses on supporting that foundation, refining existing design elements, strengthening structure, and building a unified system that can grow with them.
Together we are shaping a brand that reflects both their roots and their continued commitment to patient care.
Driven by Experience
Creating Consistency Across Growth
As The Smile Center continues to expand, we are helping establish visual and communication standards that maintain the same level of professionalism across every location.
Our role is to align their message, materials, and visual identity into one cohesive experience that feels both established and evolving.
This partnership allows us to adapt, refine, and support the brand as new needs arise.
Our Process
Collaboration Rooted in Understanding
Our ongoing collaboration with The Smile Center is guided by curiosity, respect, and clarity. We began by studying their story and existing design system to understand what makes it trusted and familiar.
Together we are building flexible guidelines, scalable design assets, and an extended visual system that supports the brand’s growth.
This partnership is built on evolution, a shared effort to keep the brand clear, consistent, and true to its foundation.
Create With Clarity
Let’s turn your story into a visual strategy that drives measurable results.
From manufacturing to wellness and beyond, STK creates brands that connect with purpose and clarity.
More Works
[ STK ]